Premium fibres. Limited drops. Built for globally mobile professionals.
精选天然面料，限量发售，为在各地穿梭的专业人士而设。
Essence: effortless, time-saving wardrobe essentials for professionals aged 28–45 who live between airports, boardrooms, and cities.
核心：为 28–45 岁、往返于机场与会议室之间的专业人士打造省时、有章法的高端基础衣橱。
Launch line: Hero Tee in 220gsm organic cotton (longer back hem, side vent) and an indigo-dyed tote that carries the brand story.
首发系列：主打 220gsm 有机棉 T 恤（后摆加长、侧开衩），以及承载品牌故事的靛蓝染托特包。
Go-to-market: Instagram and Shopify first, waitlist-led drops, and focused pop-ups in Hong Kong, Brisbane, and Singapore.
Positioning: quiet-luxury basics — COS / Uniqlo U silhouettes with Everlane-level transparency.
市场路径：以 Instagram 与 Shopify 为起点，通过候补名单限量发售，并在香港、布里斯班、新加坡举办定向快闪。
定位：“低调奢华”的基础款——版型参考 COS / Uniqlo U，透明度对标 Everlane。
Customers are shifting toward fewer, better pieces, natural fibres, and consistent fits that save time and mental load.
消费者正在转向“少而精”：偏好天然面料、稳定版型和不用费心搭配的衣橱体系。
Audited partners in South China with capped runs of ≤ 300 units per colour and yarns sourced from South China and Turkey.
华南经审核工厂生产，单色限量不超过 300 件，纱线来自华南与土耳其的可靠供应商。
Small-batch scarcity supports margin, while sourcing transparency builds trust and repeat purchase.
小批量带来合理溢价，透明溯源增强信任，从而推动复购。
Thirty Thousand is a lean, founder-led operation with a functioning supply chain, tested prototypes, and early community traction.
The brand is already structured to grow profitably without external capital, compounding steadily as a focused, design-led label.
Thirty Thousand 由创始人亲自主导，已搭建完整供应链，完成产品测试，并积累首批早期拥护者。
在没有外部资金的前提下，品牌亦可保持盈利并稳步复利增长，作为一间专注设计的精致小众品牌持续前行。
With aligned investment, the growth curve changes: a single injection of around USD 0.5m accelerates reach, product depth, and marketing efficiency.
Under the projections in our prospectus, that level of capital unlocks an eight-fold annual return by Years 3–4, assuming disciplined execution and realistic sell-through.
在有理念一致的投资加持下，增长曲线将明显改变：约 50 万美元的一次性投入，可迅速放大触达范围、产品深度与营销效率。
根据路演材料中的测算，在稳健执行与合理售罄率假设下，该水平的投入有望在第 3–4 年实现约 8 倍年回报。
Our structure is built for long-term stability. Hong Kong anchors our design IP and administration, early manufacturing runs leverage trusted South China partners, and future premium-sourcing initiatives in Australia give the brand additional depth and resilience.
This balanced footprint supports strategic growth while offering investors exposure to a diversified, internationally grounded operation.
我们的架构着眼长期稳健：设计知识产权与行政管理立足香港，早期生产依托华南值得信赖的合作工厂，未来在澳大利亚布局高端面料与小批量生产，为品牌增加深度与抗风险能力。
这种均衡布局既支撑品牌的战略扩张，也为投资者提供来源多元、根基国际化的资产机会。
For full financial projections, regional strategy, and detailed assumptions, download the investor brochure.
如需查看完整财务预测、区域策略与详细假设，请下载投资说明书。